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Developing a Webinar Strategy for Baxter to Raise Global Awareness of Sepsis

Creative, Event · 

Africa, Asia, Europe, Latin America, Middle East, North America, Oceania · 

Life Sciences

15,000+

attendees from 109 countries across 4 webinars

10,000+

views on the microsite

Challenge

  • Improve recognition and understanding of sepsis among healthcare professionals.
  • Engage with a diverse audience of healthcare professionals globally.
  • Coordinate effective communication with key opinion leaders.

Solution

We developed a comprehensive, regionally-tailored strategy to deliver an awareness message globally:

  • Expert strategy and consulting
  • Webinar production
  • Branding and localization
  • Communication and engagement
  • Microsite design

The client was thrilled that we both boosted sepsis awareness and Baxter’s global reputation.

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