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Developing a New and Improved PPC Campaign Structure for SC Johnson

Paid Search · 

Africa, Asia, Europe, Latin America, Middle East, North America, Oceania · 

Life Sciences

61

markets

12

languages translated

100K

keywords developed

13

brands localized

900

project hours

6

weeks to complete

Challenge

SC Johnson wanted to expand its PPC campaigns to 61 new markets.

Solution

  • Rebooted campaign structures.
  • Restructured complete departure from current strategy.
  • Utilized in-market PPC Specialists.
  • Planned new keywords and landing page strategy for Google Ads.
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