Running 41 PPC Campaigns Across Multiple Markets for Graco

We took over Graco’s ad accounts and ran and optimized 41 PPC campaigns simultaneously.

The project covered 11 countries across 3 regions:

• The US
• EMEA: France, Germany, Italy, Spain, the UK and Turkey
• Latin America: Brazil, Colombia, Ecuador and Peru

The process:

1. We created a tailored paid search strategy for each market, taking into consideration the other markets’ data.
2. We took a data-focused approach, running A/B tests and selecting the most appropriate campaign types.
3. We targeted the full marketing funnel, from brand awareness to remarketing.
4. We performed ongoing optimisations at the ad group level to ensure growth.
5. We opened a global exchange hub for an integrated paid search strategy.
6. We expanded the PPC campaigns to different search engines where we found less competition, to guarantee a cheaper cost-per-action.
7. We performed data analysis, comparing data from the Google Ads conversions and qualified leads in the CRM.