Increasing National Instruments’ Number of E-Commerce Conversions

Paid Search ·

Latin America, North America ·

Manufacturing

Challenge

National Instruments, a producer of automated test equipment and virtual instrumentation software, wanted to increase the number of e-commerce conversions via its paid media campaigns in the US and Mexico.

The current search campaigns were bringing in soft leads but no real sales conversions.

Solution

We suggested running Gmail ads, as they offer high viewability, strong click-through rates and tend to generate qualitative clicks. This in turn creates quality leads.

We created engaging ad copy and imagery and ran the Gmail ads alongside the pre-existing search ads.