Boosting Gusto’s Traffic and Conversions in the US Hispanic Market

SEO, Translation ·

North America ·

Software & Technology

Testimonial

SEO traffic to these pages have contributed +28% incremental visits to the corresponding US English-language articles. That is HUGE! I really appreciate your hard work and patience as we build our localization muscle here at Gusto!

Head of SEO

Challenge

Our client, Gusto, provides a cloud-based payroll, benefits and human resource management software for businesses. It operates across all 50 US states.

Gusto wanted to tap into the growing US Hispanic market by localizing some of its content into Spanish, with the aim of boosting website visibility with Spanish-speaking business owners and increasing conversions.

Solution

We combined on-page SEO with content localization to boost the client’s website visibility, attract more organic traffic, and improve search engine rankings.

30 top-of-funnel pages were included in the initial pilot project.