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Data-Driven SEO Strategies to Boost Okta’s Market Shares Internationally

SEO · 

Asia, Europe, North America · 

Software & Technology

108%

increase in international organic clicks

21%

increase in domestic organic sessions

Challenge

  • Ensure Okta’s international web footprint delivered best-in-class search performance across key markets and topics.
  • Identify areas to defend and grow search market share with enhanced or newly developed content, while maintaining consistency across domestic and international sites.

Solution

  • Conducted full technical site crawls, identifying high-value opportunities across meta data, canonicals, inbound links, Core Web Vitals, and site mapping.
  • Delivered cross-market content gap analyses and implemented data-driven content restructuring, development, and enhancement strategies to increase market share.
  • Provided localized SEO strategies and consultation, combining Google best practices with market-specific trends to optimize content and technical elements for local audiences.
  • Implemented ongoing performance monitoring with monthly SEO surveillance reports and actionable insights to adapt to evolving search landscapes.
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