Website Migration and Ongoing SEO for Marriott Vacation Club

Content Management, Content Marketing, SEO ·

North America ·

Travel & Hospitality

Challenge

The initial job was to combine Marriott Vacation Club and Vistana websites into one platform while safeguarding organic traffic and leads.

Following the successful migration, the goal was to continue organic growth in sessions and leads through ongoing SEO, technical improvements, and content expansion.

Solution

Site Migration: Consolidated content from both sites into a unified platform with comprehensive redirects and content mapping.
Content Optimization: Optimized and improved destination, offers, and evergreen pages to capture demand and increase conversions.
Technical SEO: Enhanced speed, crawlability, and site architecture to ensure scalability and stability.
Performance Drivers: Performance-driven decisions focused on sessions, leads, and user behavior, sustaining growth through AI-era search changes.
Collaboration: Actively collaborated with internal teams and vendors, providing expertise in SEO, paid search, social media, and member communication.