Launching the Alpine A390 in a Futuristic Product Film

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Mozart’s Requiem, the film celebrates driving in the electric era. We crafted and supervised all VFX on the project. This was a campaign driven by ambition and emotion, created entirely by our artists through a fully hands-on and deeply human creative process, without the use of generative AI.