Aura

Marketing, Orchestrated

You’re a global marketing lead.

You’re under pressure to deliver more with less and grow your business around the world.

How do you ship faster, reduce production costs and still maintain brand voice, local relevance and high standards?

You use Aura.

One interface that combines:

Aura gives internal teams the power to create, govern, and scale campaigns themselves, reducing dependency on costly agencies while improving speed, consistency, and performance.

Create AI-powered content and custom visuals at scale.
Producing high-quality content has never been easier.

Track progress, activate your AI agents, and keep your team in sync.
Everything for your brand lives in Aura.

30–40%

Faster Campaign Production Cycles

25–50%

Reduction in Content Production Costs

2x

Content Throughput Without Added Headcount

40%

Faster Compliance Approval Workflows

Real-Time AI Search Visibility Measurement

Full Cost Transparency Across Marketing Assets

What makes Aura different?

Multi-market and multilingual scale ​

Operate across geographies and languages without breaking workflow.

Enterprise-grade AI security & governance​

Role-based approvals, audit trails, and human-in-the-loop controls built in.

Human-in-the-loop precision

Accuracy and authenticity for regulated and high-stakes environments.

Cost transparency per asset​

Full visibility into production costs at every stage.

FAQs

Who is Aura for?

Intended users are marketers, creatives, and brand teams. 

ChatGPT and Copilot are general chatbots tied to one LLM. Aura is a governed marketing platform with safety, brand governance, curated engines, and workflows built for scalable content production. 

Briefs, assistant training, and Creative Studio setup are handled by TP Digital to ensure assistants and asset workflows are fully on-brand and execute tasks correctly. Once setup, Aura is a self-service tool.  

Quality is ensured through backend assistant training, guardrails, and human refinement workflows.

Aura is fully model-agnostic and supports multiple LLMs via API. TP Digital selects the best-performing models for specific marketing tasks and target markets. 

It provides brand-level separation with shared governance. Each brand operates independently within one environment.

Yes. Content can be generated in multiple languages and optimized for each market, with platform-specific rules and best practices incorporated.

Yes. Aura runs on TransPerfect’s GlobalLink infrastructure and within TransPerfect-managed data centers, providing enterprise-grade security and governance. Client data is never used to train public models, and all workflows operate within controlled environments with auditability, brand guardrails, and compliance controls in place.

Yes. Aura is designed to work alongside existing enterprise systems such as AdTech and Martech via APIs. It acts as an upstream creative and production layer, with outputs flowing into existing publishing and campaign tools.

No. Aura complements existing platforms. CMS and DAM systems manage storage and publishing, while Aura orchestrates content creation, governance, and optimization before assets move into those systems.

Aura is trained on brand guidelines, messaging frameworks, and approved assets. Guardrails and assistant training ensure outputs align with brand voice, compliance requirements, and channel-specific best practices before content is deployed.

Most AI tools focus on a single task like copy generation. Aura orchestrates the full marketing workflow—from research and copywriting to compliance, creative production, and multi-market deployment. Built on TransPerfect’s GlobalLink infrastructure and supported by 500+ digital strategists, Aura combines enterprise governance, multilingual scale, and real marketing execution in one platform.