Boosting Sales in France and Germany for WeatherBeeta Using Paid Media

Paid Search ·

Europe ·

Retail

Testimonial

That’s insane… I didn’t realize you could drive such high volumes so quickly.

Global Head of Marketing & Digital

Challenge

WeatherBeeta gave us the task of managing its paid media accounts for France and Germany, with the goal of boosting sales and lowering ad spend over time.

Solution

Our PPC Specialists provided continuous monitoring and optimization of the client’s paid media accounts, as well as monthly reporting and strategic recommendations to keep the client informed about performance. Recent actions have included:

Reallocating budget to high-potential areas to maximize total conversion volume
Reviewing search terms to improve overall traffic quality and minimize wasted spend
Identifying and fixing a critical error in an ad campaign, thereby restoring ad serving
Focusing on specific product feeds to concentrate budget on items with the highest sales potential