Multi-Market Lead Generation on LinkedIn

Social Media ·

Europe ·

Manufacturing

Challenge

The client, an international packaging company, needed to drive high-quality customer acquisition across Europe. Its goal was to generate qualified leads for its sustainable drinks packaging innovations by reaching decision-makers in FMCG and beverage manufacturing, converting them into prospects for its drinks product portfolio.

Solution

We implemented a four-month, multi-market LinkedIn lead generation campaign using a strategic, optimization-led approach:

Refined audience targeting to ensure impressions reached the most relevant decision-makers.
Optimized ad setup and formats for better delivery and engagement.
Enhanced social copy to communicate product benefits clearly.
Conducted structured A/B testing across ad formats, messaging, and lead forms to identify the most effective approach.
Introduced retargeting to capture high-intent users at the optimal moment.

This iterative framework strengthened campaign efficiency, improved lead quality, and created a more direct path from awareness to conversion.

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