Avis Budget Group

Avis Budget Group Increased Organic Web Traffic By 78%


The Problem

The TPT Digital team was tasked with defining a multi-regional SEO and content strategy for the Avis brand that boosted visibility, organic traffic, and online bookings in its key European markets.

The Solution

Our teams performed market-specific keyword research to understand the different European audiences and their search habits around car hire. Following this, our team of specialists completed a content gap analysis that unveiled market-specific content opportunities. Using this information, TPT Digital planned and implemented customized landing page strategies alongside an ongoing optimization program based on search demand at market level.

The Results

In just nine months, our work achieved a 78% increase in organic site visits with a 122% uplift in online bookings—delivering an impressive 2600% ROI. Avis Budget Group has been a TransPerfect client for nearly 20 years. Today, we deliver content strategy, creation, localization, and optimization services across 11 markets to their EMEA digital team.

Increase In Organic Site Visits

Uplift In Online Bookings


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