The International Search Summit New York is dedicated entirely to the opportunities and challenges of scaling websites and campaigns across multiple markets.
The single-track agenda will dive deep into the impact of AI across all channels, covering strategies and tactics that adapt to this new world while keeping focused on driving revenue and hitting growth targets.
Sessions will provide real-life case studies, practical ideas and inspiration on how to use idea to deliver big results.
As well as the sessions, there will be multiple opportunities to ask questions, share experiences and learn from speakers and fellow attendees alike.
An event packed with learning, networking and conversation for global marketing leaders.
Learn tactics and insights specific to international campaigns and platforms
Be inspired to think differently and leave with fresh ideas to elevate your global success
Tried and tested approaches, frameworks, processes and creatives that you can apply
Meet fellow global marketing professionals and make valuable connections
What did past ISS attendees think of the event?
Rasheed Badawi
Salesforce
As AI search becomes a prominent digital discovery tool, how your brand is perceived in LLMs becomes front and center. In this session, Rasheed Badawi will provide a measurement framework for marketers to benchmark and track their brand. From qualitative insights, to quantitative metrics, you will learn how to understand the influence taking place.
Bill Hunt
Bisan Digital
Small changes or fixes can often result in a huge increases in traffic and revenue. Bill Hunt has seen this time and again when working with global brands, who fail to leverage efficiencies across markets, offer poor user experience to global customers and have websites rife with technical blockers. With LLMs now added into the mix, there is even more scope for issues. This session will focus on some of the most common issues found across enterprise brands and provide practical advice for marketing leaders on avoiding the traps and growing revenue in key markets.
Kent Yunk
Fortinet
Aiming for the top spot in search or LLM results is not always the right strategy. Kent Yunk will draw on his decades of search experience to share which data you should care about, how to benchmark your competition and why position 2 could just be the sweet spot for search success. There will be horror stories, stand-out case studies and practical learnings that any brand can use to win.
Mario Lenoci
TransPerfect Digital
Most marketing teams are experimenting with AI, but few are turning those experiments into measurable business outcomes. This session will explore how organizations are operationalizing AI across the full marketing lifecycle. You will see practical examples of how leading teams are orchestrating models and tools like OpenAI, Gemini, and Claude within scalable workflows, rather than treating them as standalone solutions. You will leave with a clearer framework for moving from isolated AI pilots to integrated marketing operations that drive measurable impact.
Caroline Cabrese
CHRISTUS Health
Tight budgets and lean teams are the reality for every marketer right now. In this session, Caroline will show you how to maximize existing resources, collapse content silos, and think laterally across campaign objectives so the same stories and the same strategy reach further than you planned. You will leave with a new way of thinking about content efficiency and cross-audience reach that you can apply immediately.
Janelle McKnight
Rate
Kyrus Westcott
TransPerfect Digital
In this conversation between Janelle and Kyrus, they will explore how Rate has built trust within diverse communities and made genuine connections with their target customers. They will share examples of successful campaigns and discuss how brands must invest in truly understanding the audiences they serve.
Geoffrey Wright
Mondelēz International
Attention is the name of the game for brands today. Standing out, being visible and then chosen is what makes or breaks success. In this interactive session, Geoffrey Wright will answer this question – with thought-provoking perspectives built from working across the wide range of global brands under the Mondelez umbrella.
Rachel Doheny
Norwegian Cruise Line
Colt Foutz
TransPerfect Digital
Julie Franck
TransPerfect Digital
Showing up in relevant searches, whether in search engines or LLMs, is vital for brand growth and success. Our panel will share their perspective on what it takes to thrive in search in 2026 and where they have seen success for their brands and their clients.
For our final session of the day, we want to hear from you! What specific challenges are you facing? What would you like to hear different perspectives on? Which of today’s topics would like you explore more? Nothing is off the table in this open Q&A.
Bill Hunt
Bisan Digital
Bill is a Global Strategist with Bisan Digital, which focuses on helping companies implement and scale global digital marketing strategies. His superpower is solving complex problems and optimizing business processes to uncover missed opportunities that increase sales. Bill is the co-author of the best-selling book Search Engine Marketing, Inc., Driving Traffic to Your Company’s Site from IBM Press. This book has been adapted to training programs for many global companies. Bill was presented the Lifetime Achievement Award at the US Search Awards in 2015 and is a Veteran of the US Marine Corps.
Caroline Cabrese
Christus Health
Coming soon!
Colt Foutz
TransPerfect Digital
Colt has more than 25 years experience as a creative professional and nearly 20 years experience in digital marketing, SEO, and social media, including leading search operations and creative services within Publicis Groupe agencies before joining TransPerfect in 2014. He began his career as a newspaper writer and non-fiction author, garnering dozens of regional and national awards. He is a founder of TransPerfect Digital and leads its business solutions team in the Americas.
Geoffrey Wright
Mondelēz International
Operating deep within the global matrix of the Mondelēz International empire, Geoffrey has spent his career masterminding visibility strategies for some of the world’s most iconic brands, always on a mission to cut through the deafening static of the digital age. While others get lost in the lifeless logic of data and code, Geoffrey thrives on the messy, beautiful reality of human behavior. They don’t just navigate the tech landscape; they hack the psychology of connection, ensuring brands aren’t just seen, but chosen. Now, stepping out of the global war rooms and onto the stage at the International Search Summit, Geoffrey is set to declassify their findings. In the interactive session, How to get Attention (The Good Kind), Geoffrey will pull back the curtain on the survival tactics needed to stand out and thrive when the digital world is screaming at you.
Julie Franck
TransPerfect Digital
Julie is a Senior Digital Marketing Strategist at TransPerfect Digital, based in Barcelona. With over 15 years of experience on both client and non-client sides, she leads the team to create 360 strategies on a global scale with local relevancy, encompassing SEO, paid, social, content, and market intelligence. Her background spans the travel, retail, and consumer goods sectors, managing international teams and optimizing digital marketing for top global clients. Fluent in several languages, she integrates AI with human-centric strategies to maximize ROI and minimize spend. Energetic and naturally curious, Julie is also a passionate foodie.
Fortinet
Kent helps enterprise and high-growth brands win in today’s AI-first search landscape. For nearly 20 years, he has combined technical SEO and website performance optimization with content strategy. Today, that has expanded to modern AI search practices (including entity-focused architecture, query intent modeling, and LLM-ready content frameworks) to grow durable, non-branded organic demand. He has built and executed an enterprise SEO traffic growth strategy for Adobe, QuinStreet, IBM, Ask, 8×8, Military.com, and Fortinet, and has partnered with enterprise organizations to protect and expand revenue streams by aligning technical foundations and content with how people (and AI systems) discover and trust information. His goal is not just more revenue, it is helping teams modernize how they think about search, marketing, and measurement in an AI-driven world.
Kyrus Westcott
TransPerfect Digital
Kyrus Westcott is a Senior Paid Media Strategist at TransPerfect Digital with over 15 years of experience driving international digital marketing campaigns. He has mastered the art of scaling paid media strategies across global markets, working with hundreds of companies to optimize their brand presence and ROI. His international marketing experience includes managing campaigns across multiple currencies, regulatory environments, and cultural contexts. He specializes in forecasting methodologies, KPI frameworks for global teams, and building sustainable attribution models that account for cross-border customer journeys.
TransPerfect Digital
Mario is a Digital Content Strategist at TransPerfect Digital, based in Italy. With a decade of experience on both client and agency sides, Mario develops comprehensive content strategies for a wide array of international clients, using approaches that range from creative copywriting to AI-driven solutions. His primary focus is on the fashion and design industries, and he also has a passion for music production and graphic design.
Rachel Doheny
Norwegian Cruise Line
Coming soon!
Salesforce
Rasheed currently leads AI search and LLM search optimization efforts at Salesforce, helping the organization adapt to how discovery is evolving across Google, generative AI platforms, and large language models. Currently pursuing a PhD in Artificial Intelligence and Machine Learning, he aims to reinforce his work at the intersection of artificial intelligence and digital discovery. He has 12 years of experience in enterprise SEO and digital growth programs across both global brands and performance-driven agencies, driving search efforts across Thermo Fisher Scientific, Deckers, Expedia, Samsung, Lowes, and Hulu.
June 9 2026 – Jay Conference Empire, New York.
Jay Conference Empire
If you’ve got a question about the event or would like any additional information, get in touch!
