A Guide to On-Page Optimization

Table of Contents

• Introduction
• Helpful Content & People-First Principles
• E-E-A-T: Why It Matters (and How to Get It Right)
• Understanding Search Intent and What Your Audience Actually Needs
• Entities: The Building Blocks of How Google Understands Your Content
• How to Optimize Your Content Step-by-Step
  • Step 1: Understand Context and User Intent
  • Step 2: Create and Structure Your Content
  • Step 3: Write a Strong Page Title and Meta Description
  • Step 4: Use Heading Tags to Guide Your Reader (and Google)
  • Step 5: Optimize Your Internal Links
  • Step 6: Add Images and Videos to Enrich Your Content
  • Step 7: Use Structured Data to Support Your Content
• Wrapping It All Up
• Quick Optimization Checklist