Conducting Market Intelligence to Strengthen IP and Trademark Protection for a Pharmaceutical Company
A pharmaceutical company aimed to provide evidence that one of its products is widely recognized in the press as the “little blue pill” to strengthen intellectual property and trademark protection.
Examining Patient and Caregiver Experiences in Advanced Parkinson’s for Britannia Pharmaceuticals
Britannia Pharmaceuticals sought to gain a deep understanding of patients and caregivers living with advanced Parkinson’s disease.
Guiding Fashion Retail Localization with Comparative Market Insights
As part of its European growth strategy, a fashion retail giant required high-level market intelligence to assess the sociocultural and linguistic readiness of seven priority markets.
Connecting Rate with Diverse US Communities
Rate wanted to authentically connect with Hispanic and African-American prospective customers to drive more loan applications.
Conducting Market Research in Spain for a Fashion Retail Giant
A fashion retail giant wanted to better understand the market dynamics, target audience, language, culture and legal policies of Spain.
Boosting Foot Locker’s Organic Rankings in Europe
Foot Locker wanted to improve the performance of its website to boost traffic and sales.