Building Brand Awareness for Yanmar in APAC and LATAM

Social Media ·

Asia, Latin America ·

Manufacturing

Challenge

Yanmar, an agricultural machinery manufacturer, wanted to strengthen its brand awareness and engagement in emerging APAC and LATAM markets. It had launched a new regional Facebook page and needed to grow its digital community, expand its support dealer network, and increase visibility for its compact equipment products.

Solution

We executed a three-month integrated Facebook campaign, combining organic content and paid social:

Organic: Focused on community building and education through 19 English-language posts featuring product highlights, operator stories, and factory insights.
Paid: Targeted audiences in India and the Philippines with a video campaign to drive reach, page likes, and engagement.

The campaign successfully built brand visibility, engaged new audiences, and established a strong foundation for the client’s ongoing digital presence across APAC and LATAM. The client renewed and expanded our partnership following the campaign’s success.

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