Helping Medibank Target Overseas Customers in China and India

Creative, Research, SEO ·

Asia, Oceania ·

Healthcare

Testimonial

Thanks to TransPerfect Digital’s international and SEO expertise, we’re seeing high levels of organic traffic from both search engines and LLMs, and a 50% increase in our average conversion rate. The team was detailed, responsive and the results speak for themselves.

Growth Marketing Lead

Challenge

Medibank, an Australian private health insurance company, needed to:

launch a new health insurance product with complex rules and policy benefits, targeting overseas visitors from China and India
create content that was accurate, while remaining user-friendly, digestible, and accessible across multiple distinct audience profiles
develop a landing page structure that allowed for smooth implementation in AEM and was optimized for SEO/GEO

Solution

TransPerfect Digital rose to the challenge and:

conducted market research, keyword research and a search engine results page (SERP) analysis across two search engines, Google and Baidu
designed a strategic content layout that balanced informational sections with conversion-focused elements
conducted a user experience (UX) review of SERP patterns and competitor benchmarks to define the content hierarchy, call-to-action placement, and component structure