How to Build a Successful B2B Social Media Strategy

With over half the world’s population on social media, it is a vital channel through which businesses can reach their global customers. However, there is a common misconception: that only B2C companies can succeed on social media. That is simply not true, and B2B businesses stand to gain a lot by embracing the possibilities afforded by social media. This guide will explain how to build a successful B2B social media strategy. From reading this guide, you will learn how to integrate social media into your overall digital marketing efforts and how to harness its power to achieve your goals.

A Guide to Zhihu for Business

Zhihu is the most popular question and answer website in China, making it an appealing platform for your brand to be active on if you want to grow your presence in the country. With around 81 million monthly active users, Zhihu can be a valuable marketing tool, especially for brands in knowledge-intensive and technology-driven industries. In this guide, you will learn what Zhihu is, what the typical Zhihu user is like, the advantages of marketing on Zhihu, the types of brands that will benefit from marketing on Zhihu, and how to use Zhihu for marketing.

A Guide to LinkedIn Sponsored Content Campaigns

With over 1 billion users worldwide, LinkedIn is the world’s largest professional social network. Over the years, LinkedIn has evolved from a simple networking platform where users would upload their CVs, to a professional content sharing platform. LinkedIn nowadays is a key platform where businesses can promote multiple types of content and build their reputation as a thought leader in their industry. In this guide, you will learn how to harness the power of LinkedIn Sponsored Content campaigns to get your content in front of your target audience in a way that is designed to maximize conversions.

Storytelling on Social Media for the Education Sector

The education sector is one that can truly thrive on social media. From attracting prospective students and enticing the world’s brightest lecturers, to sharing newly published academic research and the latest news, social media can be a fantastic way to get your messages out there. But many educational institutions are unsure of the best ways to tell their stories on social media. This guide will explore ten tips on how to approach storytelling in the education sector, in order to truly make the most of your social media presence and do justice to your fantastic educational institution.