Stop reporting on metrics that the C-suite doesn’t care about. While CTR and CPC are vital for campaign health, they rarely tell the full story of international business health. In this session, we are moving beyond the interface to show you how to turn digital performance into a language leadership understands: growth.
In this interactive webinar, Ky Westcott from TransPerfect Digital breaks down the framework for connecting granular paid media KPIs to high-level business outcomes. He moves step-by-step through the funnel to show you how to attribute global leads to actual market share and revenue.
