Merry Marketing: Global Strategies for Digital Dominance this Holiday Season

Digital Holiday Marketing
August 18, 2022

Can you feel it in the air? No, not the early bite of winter.

The calendar has officially flipped from Halloween to the silly season: a smorgasbord of turkey and potatoes and pumpkin pie and heartburn piled high on the plate, with only a few frenzied weeks of shopping to get your holiday game in gear.

And if you’re responsible for getting your brand’s global website and advertising strategy and social media presence decked out for the biggest stretch of marketing there is, from superstar Singles Day to budget-busting bookends Black Friday and Cyber Monday, well…what are you waiting for? It’s November, already!

Never fear, holiday marketer. TransPerfect and friends have you covered.

For your timely merriment, we’ve gift-wrapped a set of presents you’re encouraged to open early: a slate of digital marketing tips from holidays past and present. Click here to check out our packed webinar, including:

  • Hermes Ma, head of performance media for China, Japan, and South Korea for Merkle APAC, shares strategies to win the world’s biggest shopping day, Singles Day (November 11).
  • Colt Foutz, director of TransPerfect’s Digital Marketing Group, shares three ways to make sure your holiday content is irresistible, whatever your language.
  • Mark Power, CEO of Podean, lets you in on a wealth of secrets to stand out for your customers on Amazon.

Consider these gifts that will keep on giving. But don’t delay too much longer: while publishing your holiday content 45 days in advance will help you harness 90% of web traffic, putting your program out there with just a week to spare still brings in 50% of that traffic.

Throw an extra carrot in Rudolph’s stocking and get going!

By Colt Foutz, Director, Digital Marketing Group