European Airline saves over $1M in costs when launching fully localized, SEO-optimized websites.
The Challenge
To accelerate European growth, this airline turned to TransPerfect to launch fully localized, SEO-optimized websites in Germany, France, and Switzerland—fast, at scale, and without compromising quality.
The Solution
TransPerfect Digital began with in-market keyword research and content gap analysis to develop a high-impact content strategy tailored to each region. Through a hybrid AI-human workflow, they produced over 10.5 million words of local language content in just three months. Everything was seamlessly integrated into the client’s CMS, with built-in SEO optimization to ensure immediate performance on launch.
The Results
This airline sees results in just 3 months, after rolling out across four markets, delivering measurable business value from day one. The approach drove significant cost savings through automation and CMS integration, achieving strong early SEO performance, and earning a 10/10 NPS from all stakeholders- proof that scale doesn't have to come at the expense of quality.
28%
Of all new keywords ranking on Google page 1&2.
.7%
Conversion rate increase
294%
Total SEO ROI
"The TransPerfect team are great. They are always solutions-focused and have a great knowledge of us. This means that any discussions are challenged correctly, but we also feel like our best interests as a client at the heart of any recommendations.
- Program Lead
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