Driving Grand Lisboa Palace’s Brand Awareness Using Social Media

Social Media · 

Asia · 

Travel & Hospitality

280%

increase in Instagram fans

200%

increase in Instagram reactions, comments and shares

115%

increase in Facebook fans

165%

increase in Facebook reactions, comments and shares

Challenge

Appointed as the hotel’s dedicated social media agency, we were tasked with revising its strategy to drive brand awareness and proactively provide recommendations to support its KPIs.

Solution

We developed the brand’s content calendar, creating bilingual (English and Traditional Chinese) content and visuals for Facebook and Instagram, whilst also managing the hotel’s paid social campaigns.

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