Generating Over 26,000 Leads From Paid Ads Alone for Citrix

Paid Search · 

Asia, Oceania · 

Software & Technology

127m

impressions

5.5m

reaches

2.4m

clicks and views

26,000

new leads

Challenge

Citrix wanted to scale strategy and execution of paid media tactics across multiple platforms and markets (Japan, China, South Korea, Australia, Singapore, India and Hong Kong).

Solution

In-market, native channel and platform specialists analyzed industry and market benchmarks and recommended the best allocation of budget and execution of strategy, coordinated by APAC account strategists.

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