Increasing World First’s Brand Awareness in China

Paid Search ·

Asia ·

Finance

Testimonial

I have worked with TransPerfect Digital for 18 months and I have been constantly impressed with their knowledge and expertise. They have been instrumental in building our search presence and helping us to grow rapidly in the Chinese market.

Head of International Development Marketing

Challenge

Increase World First’s brand awareness in China, as it was entering the market for the first time.

Solution

We decided to improve the client’s online presence in China using paid search on Baidu.

We then expand to Baidu Brand Zone and Baidu Hong Media, as well as other search engines, identifying and implementing the best strategy to maximize performance.