Scaling Content Production for the Royal Commission for Al-Ula with an AI Copywriting Assistant

AI, Content Marketing ·

Middle East ·

Travel & Hospitality

Testimonial

I was literally able to generate 40 social captions in a few minutes – previously, that would have been a full day’s work, or I’d be hiring a copywriter for 20 hours a week to do this.

Head of Content

Challenge

The Royal Commission for Al-Ula had a limited number of internal copywriters handling up to 500 writing briefs arriving at all hours.
The number of briefs and last-minute requests made it impossible to continue working with its existing outsourcing model for scalability.
It needed a scalable solution, without adding headcount or incurring any dramatic additional cost.

Solution

We consulted on, piloted, architected, designed and built a custom generative AI copywriting assistant.

The TransPerfect AI copywriting assistant helped solve the client’s production gap, allowing the team to refocus their efforts on strategic content and hand off the heavy content work to the GPT.

The client is now in a position to invest in further AI development to optimize the performance of other teams, as well as reinvest the cost/time saved to strategic performance marketing initiatives.