Strengthening Crown’s Brand Identity and Lead Generation in South Korea

Paid Search, Social Media · 

Asia · 

Manufacturing

567%

increase in sales leads from Naver PPC

8%

decrease in cost-per-click on Naver

7%

of total sales came from Naver Blog

2x

number of conversions on Kakao than Naver

500%

lower cost-per-conversion on Kakao

20%

of conversions came from KakaoTalk

Challenge

Crown was looking for a partner that could provide a digital strategy that would strengthen its brand identity and drive lead generation in South Korea.

In addition, Crown was keen to boost conversions by enhancing the website user experience through optimization and localization.

Solution

Focusing on two of South Korea’s most popular online platforms, Naver and Kakao, our team of experts planned and rolled out an effective display and PPC strategy.

We also adapted and optimized content for Naver Blog and KakaoTalk to further engage the target market.

Finally, we assisted with community management, enabling Crown to interact with followers and enhance social engagement.

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