Research ·
Europe ·
Retail
The size of the e-commerce and offline playing field
Spanish autonomous communities assessed, including their linguistic trends and use of gender-free language
Dimensions of cultural nuance and consumer behavior profiled
Competitors examined, with deep dives into the top 3
TJX was preparing to launch its business into the Spanish peninsula, but with its existing consumer base rooted in English-speaking countries, it wanted to understand more about the local market dynamics, target audience, language, culture and legal policies of Spain.
In particular, TJX wanted information regarding the landscape across different regions of Spain (e.g. Catalonia, Madrid, the Basque country).
We provided an extensive analysis of the Spanish market in contrast to Europe and the UK.
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