Engaging PNC’s Hispanic Audience with Meaningful Content

Content Marketing, SEO ·

North America ·

Finance

Challenge

PNC wanted to engage its growing Hispanic customer base with meaningful content that speaks to the financial services and products most relevant to this audience.

The goal was to drive traffic to the website and branch locations, resulting in account signups.

Just as important, however, was doing it the right way—by understanding how Spanish-speaking customers search for the financial solutions they need.

Solution

TransPerfect Digital analyzed keyword search behavior across key product categories and themes, and audited the content strategies of competing banks to build unique keyword universes tailored for Spanish speakers in the US.

Our SEO Specialists prioritized keywords by page and refined translated content to better resonate with Hispanic audiences, ensuring both cultural relevance and improved visibility in Google search rankings.