Generating Leads and Sales for Fellowes Using Google Ads

Paid Search · 

Europe · 

Manufacturing

351,682

clicks

10,006

conversions

£367k

sales opportunities generated in 3 months

Testimonial

Over the last two years, we have worked closely with TransPerfect Digital, who have set up and managed PPC activities for our AeraMax Air Purifier product. The activity has helped raise awareness of our product and has been highly successful in terms of generating leads for our sales teams. This has resulted in excellent sales for the businesses, generating a solid ROI and long-term partnerships with new distributors. TransPerfect Digital has been proactive about recommending new optimizations to help drive performance and has always proved itself to be a knowledgeable, friendly and effective partner.
Fellowes logo
Category Development Specialist, Air Treatment

Challenge

Fellowes does not sell directly online, so the objective was to generate qualified leads for the sales team through form submissions on website landing pages.

Solution

We recommended a lead generation-focused campaign using Google Ads. This included:

  • Search ads to capture high-intent queries.
  • Display prospecting to reach new potential customers.
  • Remarketing to re-engage previous visitors and encourage conversions.
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