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Increasing Pan Pacific Hotels Group’s Reach in China

SEO · 

Asia · 

Travel & Hospitality

466%

increase in traffic from Baidu

11%

increase in keywords in Baidu’s top 4

1.5

minute increase in average session duration

Challenge

In order to expand its reach in China, Singapore-based Pan Pacific Hotels Group needed to optimize its website’s pages for Baidu – China’s leading search engine.

Solution

We conducted a thorough audit of Pan Pacific Hotels Group’s global website and optimized 200 webpages across six properties with local market keyword research and content editing.

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