Translating and Optimizing Content for 4 European Markets for Altium

SEO, Translation ·

Europe ·

Software & Technology

Challenge

Altium – an electronics design software company for engineers who design printed circuit boards – wanted to increase its visibility in its regional markets of Germany, France, Italy and Spain.

It had a lot of content in English for the US market, but not so much on its regional websites.

Some content was translated but not optimized for SEO, as it did not have the time or resources to do both.

Solution

We worked with the client to translate and optimize blogs and solution pages.

With this two-step process of translation and optimization, known as SEO-localization, we could efficiently create localized content that was both relevant to users and SEO-friendly.