Boosting the Performance of EasyJet Holidays’ Swiss Website

Content Marketing, SEO ·

Europe ·

Travel & Hospitality

Challenge

EasyJet Holidays’ aim was to boost its performance in the Swiss market by improving its Swiss website.

Perform thorough local keyword research to identify content opportunities.
Assess the existing content, ensuring it resonates effectively with the local Swiss audience by making some necessary adaptations.
Craft new content designed to align with the preferences and expectations of the Swiss audience (both German-speaking and French-speaking).
Ensure our content optimization efforts target every stage of the customer funnel.
Highlight areas where EasyJet Holidays can better rival its competitors (e.g. potential flight routes and holiday types it was not offering yet) – therefore providing EasyJet Holidays with business opportunities based on data.